Unfortunately, Cameron, a very responsible and serious person, was not wearing his seat belt. Like many persons in a hurried world, Cameron skipped that life saving step. As such, the #clickitforcam campaign was started to remind all vehicle occupants to buckle up.
Many gel bracelets with that slogan have been made and distributed. Some in Spanish. The #clickitforcam name has become synonymous with all of the activities to remember Cameron, including the scholarship, the adopt a street and quarterly clean up, periodic memorials, apparel sales and the apparel logo monogram.